In the world of digital space going beyond creativity and aesthetics to build the overall functionality of the content is what web design is all about. It is the process of planning and arranging the content online that improves the overall look of the website. Usability and utility determine the success of the website, not the visual design. To make a website or a web design successful it is important that the design should be user-centric and should have a standard approach. Sometimes designing a good website becomes a daunting task where you just cannot figure out where you should start. To get you rescued and make your work easy we are providing you with a few basic principles used in web designing that would make you work at ease. Just like any other creative work web design or custom web development is a part of creativity and has its principles to follow. Below mentioned are 8 principles of web design.
- Purpose places the base: Call to action is the key to supporting the goals and should always cater to the needs of the user. A website is considered successful when the purpose of the company is made clear to the audience and the needs of the website users are met in an effective way.
- Communication and content give meaning: If the content is the king and communication is the queen while preparing a web design, always keep sure that the content uploaded on the website is useful, clear, and guides the audience towards the call of action. The content uploaded on the website should always be valuable and should add meaning to the user.
- Typefaces shape perception: Typefaces and typography are the vessels for thoughts. The typeface conveys a message and translates the author’s ideas into a virtual representation. Generally, fonts like Arial, Verdana, and others are easier to find and read, they also help keep the design streamlined.
- Strive for visuals: A picture speaks a thousand words and selecting the right visual for your website can make the brand look positioning and connect with your audience. It is advised to use professional photos but if you do not have those consider purchasing stock images, infographics, videos, and graphics that are more effective.
- Strive for simplicity: While web designing the primary goal of the site design should be based on the ‘Keep it simple’ principle. Users enjoy surfing a site that is attractive, unique, and simple. No one scrolls or goes through if your website is difficult to surf. Design a site that is simple, attractive, and unique other than complex in nature.
- Easy navigation: A web design should be done in a manner that is easy to navigate and define how people take action and move around the website. Proper layouts, structures, and grids contribute to easy and effective navigation.
